Africa: tracking consumers by their mobile phone spending patterns
Data mining payments made for goods and services for information about consumer buying habits is a well-established marketing tool in the west. In sub-Saharan Africa the practice is still in its...
View ArticleeMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital spending will balloon 13 percent this year to reach...
View ArticleSpending by consumers using mobiles expected to triple in five years
Shoppers will nearly triple the amount they spend via mobile phones and tablets over the next five years, taking the total to £23.1bn, according to the retail research firm Verdict. Most of the...
View ArticleGift Card Spending To Go Mobile; Set New Record
The world’s most practical, versatile and least-thought-required presents are getting even more popular: A new survey from the National Retail Federation predicts that eight in 10 shoppers will buy at...
View ArticleTech spending to soar in 2014, driven by mobile data
Worldwide information technology (IT) spending will grow by 3.1 percent to $3.8 trillion this year after a broadly flat 2013 and will be driven by businesses starting to harness ‘big data’ garnered...
View ArticleGartner: Global Mobile, IT Spending to Hit $3.8 Trillion in 2014
Carrying significantly more weight than the typical frivolous New Year industry projections, the latest numbers touted by Gartner are getting serious attention today. Worldwide IT spending is projected...
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